Store Hours

Monday thru Saturday 10am to 8pm

Sunday 10am to 6pm

Dog Policy

We do welcome friendly and leashed pets in the store. Be aware that we have free range chicken, please do not allow your dog to chase them. 


149 Plaistow Rd. (Rte. 125) Plaistow, NH 03865

Exit 51B off of 495

Only 45minutres North of Boston! 


Public NERD Tours are every Saturday and Sunday at 4pm, only $8 per person! 

Private Tours are available by appointment only. Private Tours start at $100 for up to 10 guests, and only $10 per each additional guest. 

Sorry, but pets are not permitted on the tours!

For all other inquiries please call us at (603) 382 – 3338

Pradeep Aradhya brings a unique perspective to building commercial success in Technology, Fashion, Food and now Film. With the strategic approach of building a “minimum viable business” he guides Novus Laurus as well as mentors and invests in other businesses. Pradeep takes his experience in organic and inorganic growth strategies along with product and operational know how in multiple spaces and combines it with 12 years in digital marketing and the use of cutting edge technologies to drive businesses to “new successes”. Previously, as a senior executive he successfully led acquisitions in the mobile space where his role was to identify strategic growth areas, inorganic growth potential, candidate product companies and negotiate acquisitions. He has also led multi million dollar initiatives at Fortune 500 companies to create technology platforms for marketing. He identified and advocated the best and newest developments in various technology areas that gave brands competitive advantages in establishing lasting relationships with customers. Here at Novus Laurus he builds empowered and engaged teams both internally and within client businesses. Pradeep holds a Ph.D. in Structural Dynamics from NC State University and a M.Sc in Aerospace Engg. from the Indian Institute of Science.